Pa'ia Town and Beach

For many, Pa’ia Town and Beach is the starting point for an adventure on the Road to Hana. that’s exactly why the Hana Highway was originally built, for the daily commute of sugarcane workers from Pa’ia to Hana Town. The population of about 3,000 people is sometimes called the World Capital of Windsurfing since it’s located close to Ho’okipa Beach. (Photo: ClatieK/Flickr)

History

Once a town heavily influenced by the sugar mill industry and still features plantation style buildings, Pa’ia now caters to the influx of surfers and tourists who come to the town for its international charm, small independent shops, healthy surfing lifestyle and great restaurants.

• How long we stop here on tour: This is a drive-by location.
• Location: North Maui.
• Insider Tip: Browse the streets for a shopper’s paradise, then head to the beach for more fun!
• Fun Fact: Pa’ia is just minutes from the world’s best windsurfing at Ho’okipa Beach.
• What To Expect: Many surf shops, craft stores, and plantation style buildings.
• Pop Culture: Willie Nelson frequents Charley's Restaurant and Saloon when he visits the island.

• Road to Hana Eco Adventure Tour from Oahu
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