Big Island Coffee Growers Boycott Safeway
Kona, Big Island, Hawaii, July 25, 2011 (DHN) – Do you love Kona Coffee from the Big Island of Hawaii in the morning? Do you shop at Safeway (on the US mainland) for your Kona coffee? If so, chances are you might not be drinking pure Kona coffee, but rather a blend with very few Kona coffee beans in it. On July 21, the Kona Coffee Farmers Association issued a press release stating that Safeway is practicing deceptive labeling on their coffee “Safeway Select Kona Blend.” The label states “Revel in the unmatched taste of savory beans from Hawaii’s Big Island,” yet the coffee package sells for a quarter of the price of legitimate Kona coffee (sold at Starbucks). This is because on the US mainland, establishments are not required by law to label the amount of Kona coffee used in a package like they do in Hawaii. Not that proper labeling has always been the case here in Hawaii. In the 90s the Kona Coffee Farmers Association lobbied state lawmakers and finally got legislation through that designates the amount of Kona coffee in the package. Yet even with the laws, enterprising coffee merchants manage to label the coffee in a manner that can often be confusing to consumers. The Kona Coffee Farmers Association is always on the lookout to bring attention to unscrupulous coffee blenders that taint the name of Big Island Kona coffee.