Honolulu fashion boutique Eden in Love has been constantly been committed to improving the community. Taking this maxim to heart, founder Tanna Dang entered the National Retail Federation’s video contest, and won!
With the theme “This is Retail”, Eden in Love’s video showcased a recent community service event held at the boutique. They invited nine ladies from the Kapiolani Hospital oncology department for a celebrity styling makeover. Eden in Love gave the girls a complete new outfit, hair and makeup styling, and took professional photos of them with their friends and family.
Fighting cancer and the effects of harsh treatment, Tanna wanted to give these brave girls the opportunity to leave that behind for one day and “Just be girls.” The video showed how retail can make a difference in the local community and brighten people’s lives.
Eden in Love loves to make a difference!
Every month the store partners with a non-profit organization to help raise awareness and support for their cause. They encourage customers to contribute by offering special sales and discounts for donations. Through programs like this Eden in love is able to garner awareness, give back to the community, and have a positive impact.
Even in this triumph of charity, Tanna’s effort aims to improve community on a global scale. With the $25,000 prize for first place, Tanna plans on traveling to Africa to help a village achieve self-sustainability.
Tanna and team at Eden in Love are truly committed to leaving a peaceful and brighter tomorrow for future generations. Congratulations to everyone at Eden in Love for winning the National Retail Federation video contest. We know you’ll continue your community service and we wish you luck in entering next year.